How VIBBIO Navigated Early-Stage Growth by Successfully Creating a Culture of Testing, Personalization and Data

SaaS Breakthrough

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5+ y ago 31:44

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Meet Maria Willoch, VP of Sales and Marketing at the video creation platform VIBBIO. Maria has spent her career in customer acquisition, the past five years in the video marketing space alone.

In this episode, you'll learn how to set proper expectations coming into a VP role in an early stage SaaS company, how you should think of a Beta process to get feedback and how to actually get valuable feedback.

You'll hear about the struggles to find your ICP early on, how not having an ad budget didn't deter the VIBBIO team at all from finding great growth strategies and the testing mentality needed to fail fast and find winning channels. This is a really interesting episode taking us through an early stage phase to an acquisition phase of this company.

Show Notes

02:21 Creating Video Without the Hassle of Editing
03:38 Joining Marketing Just Before Full Version
06:18 Doing the Unscalable To Get To The Scalable
07:43 Getting Beta Users To Engage With Product
09:15 Identifying the Ideal Customer
11:40 Finding Your ICP Out there
13:19 Experimenting With Channels
15:27 An Extensive Nurturing Setup and System
17:46 Changing Mindsets Through a Nurture Sequence
18:57 Using an Inbound-ABM Approach
20:44 Dealing With Multiple Customer Journeys
23:42 Experiments and KPIs
25:12 The Future: Personalization on a Content Level
27:00 Lightning Questions

175 episodes