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How to Make Smarter Data-Driven Marketing Analytic Decisions For Your SaaS with Iris Shoor #140
Manage episode 301959156 series 2807047
Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.
Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off)
- 01:02 - Intro
- 01:57 - Data-Driven Marketing
- 04:11 - How is this Different from Marketing Automation
- 05:10 - Why You Need Deeper Analytics to Scale
- 07:11 - Free Analytics Tools VS Paid/More Advanced Analytics
- 08:59 - Minimum Tools Needed to have Better Understanding
- 13:07 - From in Setting Up to Analyzing, Who’s in Charge?
- 15:12 - Where You’re Failing at Measuring Your Marketing Funnel?
- 17:52 - Best Approach for Founders Assessing Different Solutions
- 19:33 - A/Z Testing & Forgetting About A/B
- 23:06 - Iris’s Background & Becoming an Entrepreneur
- 27:48 - Oribi in Terms of Size & is it Bootstrapped or VC Backed?
- 30:53 - Advice Iris Would Tell His 25 Years Old Self
- 33:56 - What’s Worked Best for Oribi in Marketing?
- 36:05 - Biggest Challenges Iris is Facing Right Now
- 38:06 - What does Success Mean to Iris
- 40:27 - Get in Touch With Iris
Mentions:
Get In Touch With Iris:
Tag us & follow:
More about Akeel:
- More SaaS Podcast Sessions
- SaaS Consulting Services
- Learn How to Value a SaaS Company
232 episodes
Manage episode 301959156 series 2807047
Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions.
Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course (CODE: SAASDISTRICT For $100 Off)
- 01:02 - Intro
- 01:57 - Data-Driven Marketing
- 04:11 - How is this Different from Marketing Automation
- 05:10 - Why You Need Deeper Analytics to Scale
- 07:11 - Free Analytics Tools VS Paid/More Advanced Analytics
- 08:59 - Minimum Tools Needed to have Better Understanding
- 13:07 - From in Setting Up to Analyzing, Who’s in Charge?
- 15:12 - Where You’re Failing at Measuring Your Marketing Funnel?
- 17:52 - Best Approach for Founders Assessing Different Solutions
- 19:33 - A/Z Testing & Forgetting About A/B
- 23:06 - Iris’s Background & Becoming an Entrepreneur
- 27:48 - Oribi in Terms of Size & is it Bootstrapped or VC Backed?
- 30:53 - Advice Iris Would Tell His 25 Years Old Self
- 33:56 - What’s Worked Best for Oribi in Marketing?
- 36:05 - Biggest Challenges Iris is Facing Right Now
- 38:06 - What does Success Mean to Iris
- 40:27 - Get in Touch With Iris
Mentions:
Get In Touch With Iris:
Tag us & follow:
More about Akeel:
- More SaaS Podcast Sessions
- SaaS Consulting Services
- Learn How to Value a SaaS Company
232 episodes
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