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Top Scalable Customer Acquisition Strategies After Developing Your SaaS Product with Dan McGaw #133
Manage episode 299663057 series 2807047
Get a Free Copy of “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!
Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.
Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic.
Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course
- 01:02 - Intro
- 02:11 - Getting Your First 10 - 100 Clients
- 06:25 - 100K on Customer Acquisition VS Product Lead Growth
- 09:30 - The Relation of Time and Labour for CAC Improvement
- 12:05 - What is a Successful Customer Acquisition Campaign
- 14:02 - Top Mistakes to Avoid at Early Stages & the Importance of Mistakes
- 18:33 - Scalable Channels, The Right Time to Scale
- 23:50 - Still Content Marketing After PMF?
- 27:19 - SEO, Technical VS Content Quality
- 29:00 - Why SaaS Companies Fail to Build Tech Stack
- 32:40 - Top Tech Stack Tools
Mentions:
How to Create a Lead Generating Content Marketing Strategy
Books:
Get In Touch With Dan:
Tag us & follow:
- Facebook https://www.facebook.com/SaaSDistrictPodcast/
- LinkedIn https://www.linkedin.com/company/horizen-capital
- Instagram https://www.instagram.com/saasdistrict/
More about Akeel:
232 episodes
Manage episode 299663057 series 2807047
Get a Free Copy of “Build Cool Shit” by Dan McGaw just by texting “martech” to the number 415 915 9011, Enjoy!
Dan McGaw is an award-winning entrepreneur, speaker, and CEO of McGaw.io, an analytics and marketing technology consultancy as well as a SaaS platform, UTM.io.
Dan is also a 500 Startups Mentor and has previously started the first business accelerator in Orlando. He’s a thought leader in the MarTech world and a CXL instructor on the topic.
Dan previously served as the Head of Marketing at Kissmetrics as well as worked as a CMO consultant for a number of high-growth companies, implementing tools, offering support, and analyzing their data.
During this interview we cover:
- 00:00 The Financial Due Diligence Framework Course
- 01:02 - Intro
- 02:11 - Getting Your First 10 - 100 Clients
- 06:25 - 100K on Customer Acquisition VS Product Lead Growth
- 09:30 - The Relation of Time and Labour for CAC Improvement
- 12:05 - What is a Successful Customer Acquisition Campaign
- 14:02 - Top Mistakes to Avoid at Early Stages & the Importance of Mistakes
- 18:33 - Scalable Channels, The Right Time to Scale
- 23:50 - Still Content Marketing After PMF?
- 27:19 - SEO, Technical VS Content Quality
- 29:00 - Why SaaS Companies Fail to Build Tech Stack
- 32:40 - Top Tech Stack Tools
Mentions:
How to Create a Lead Generating Content Marketing Strategy
Books:
Get In Touch With Dan:
Tag us & follow:
- Facebook https://www.facebook.com/SaaSDistrictPodcast/
- LinkedIn https://www.linkedin.com/company/horizen-capital
- Instagram https://www.instagram.com/saasdistrict/
More about Akeel:
232 episodes
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