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Unleashing Big Results on a Limited Ad Spend with Mason Cosby #210

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Manage episode 367502757 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies.

In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.

In this episode we cover:

  • 00:00 - Intro
  • 01:25 - Mason's 200 Dollar Tech Stack
  • 05:52 - Growing Reach and Driving SQLs on a Limited Budget
  • 07:53 - Comparing Costs and ROI of Podcasting
  • 12:31 - Pitching Podcast Guests into a SQL Conversation
  • 16:14 - Maximazing Reach in the Post Recording Phase
  • 20:41 - Purpose of Your Podcast + Guest Engagement
  • 25:01 - Podcasting Results and Investment Return
  • 28:45 - The Future of Digital Marketing with Artificial Intelligence
  • 30:14 - Mason's Favorite Activity To Get Into a Flow State
  • 30:40 - Mason's Piece Of Advice For His Younger Self
  • 32:22 - Mason's Biggest Challenges at Sales Assembly
  • 33:17 - Instrumental Resources For Mason's Success
  • 36:03 - What Does Success Mean for Mason Today
  • 37:33 - Get In Touch With Mason

Get in Touch with Mason:

Mason's LinkedIn

The Marketing Ladder Podcast

Sales Assembly Website

Mentions:

Gary Vee

Neil Patel

Creation vs Distribution

Donald Miller

Chris Walker

Stephen G. Pope

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

SaaS Podcasts

SaaS Consultants

How To Value Your SaaS Company

  continue reading

232 episodes

Artwork
iconShare
 
Manage episode 367502757 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies.

In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.

In this episode we cover:

  • 00:00 - Intro
  • 01:25 - Mason's 200 Dollar Tech Stack
  • 05:52 - Growing Reach and Driving SQLs on a Limited Budget
  • 07:53 - Comparing Costs and ROI of Podcasting
  • 12:31 - Pitching Podcast Guests into a SQL Conversation
  • 16:14 - Maximazing Reach in the Post Recording Phase
  • 20:41 - Purpose of Your Podcast + Guest Engagement
  • 25:01 - Podcasting Results and Investment Return
  • 28:45 - The Future of Digital Marketing with Artificial Intelligence
  • 30:14 - Mason's Favorite Activity To Get Into a Flow State
  • 30:40 - Mason's Piece Of Advice For His Younger Self
  • 32:22 - Mason's Biggest Challenges at Sales Assembly
  • 33:17 - Instrumental Resources For Mason's Success
  • 36:03 - What Does Success Mean for Mason Today
  • 37:33 - Get In Touch With Mason

Get in Touch with Mason:

Mason's LinkedIn

The Marketing Ladder Podcast

Sales Assembly Website

Mentions:

Gary Vee

Neil Patel

Creation vs Distribution

Donald Miller

Chris Walker

Stephen G. Pope

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

SaaS Podcasts

SaaS Consultants

How To Value Your SaaS Company

  continue reading

232 episodes

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