The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
Manage episode 365959474 series 3470104
Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one. Episode Highlights: • Why Joel built an agency focused on Case Studies (0:57) • The unique insights case studies provide to SaaS companies (4:15) • How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54) • The biggest mistakes companies make in their case studies and how to avoid them (11:51) • Joel shares his thoughts on using case studies as a lead magnet (16:06) • Why companies should avoid gating case studies (18:20) • A creative way B2B SaaS companies can gate and ungate their case studies (20:39) • Favorite books and business leaders (21:40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke
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45 episodes
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Manage episode 365959474 series 3470104
Content provided by Aaron Zakowski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Zakowski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one. Episode Highlights: • Why Joel built an agency focused on Case Studies (0:57) • The unique insights case studies provide to SaaS companies (4:15) • How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54) • The biggest mistakes companies make in their case studies and how to avoid them (11:51) • Joel shares his thoughts on using case studies as a lead magnet (16:06) • Why companies should avoid gating case studies (18:20) • A creative way B2B SaaS companies can gate and ungate their case studies (20:39) • Favorite books and business leaders (21:40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke
…
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Similar to SaaS Marketing Superstars
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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