SaaS Secrets from $40m Revenue Serial Founder

SaaS Minds

Jordan Shlosberg is the founder and former managing director of ProSapient - a leading expert network platform.

Jordan shares his experience of successfully raising £10 million and scaling ProSapient to an impressive 300 staff and £40 million in revenue.

In addition to this, we delve into Jordan's decision to embark on two new businesses - a recruitment and an HR tech company.

We discuss the unique opportunities and challenges faced by second-time entrepreneurs, the importance of understanding customer needs, and the power of personalised marketing.

The episode also reveals Jordan's plans for the future, including the launch of 'Atlas', a platform dedicated to optimising the recruitment process.

🔍 Timestamps:

00:00 Introduction and Guest Background

00:17 Understanding ProSapient and its Business Model

01:12 The Journey of Building ProSapient

01:55 The Role of Technology in ProSapient

03:48 Validating and Scaling the Business

08:26 Challenges Faced in the Journey

10:15 Client Acquisition and Market Expansion

18:04 Transition from ProSapient to New Ventures

20:57 Building and Scaling Berg Search

21:57 The Genesis of Atlas

26:13 Balancing Time and Effort Between Two Businesses

27:36 Motivation and Drive as a Second-Time Entrepreneur

30:15 Advice for Second-Time Entrepreneurs

32:33 Closing Remarks and Future Plans

💡 Key Highlights

• What problem proSapient solves and how Jordan came up with the idea
• How Jordan validated proSapient and had confidence that the big players in the industry wouldn’t overtake the business
• How proSapient gained their first customers
• What the challenges were that proSapient faced
• Whether proSapient used any marketing channels like SEO or paid marketing in the life-cycle of the business
• How proSapient sold into larger private equity funds and how they made the jump into the US market from the smaller UK market
• Insight into the two new businesses Jordan is building - recruitment business Berg Search and HR tech business Atlas (Atlas is an end-to-end platform built for recruitment firms like Berg Search)
• How Jordan juggles running two businesses now and how he intends to do so going forwards
• What drives Jordan to build two new businesses instead of just one
• Jordan’s advice to second-time entrepreneurs
• Jordan’s personal book recommendation for SaaS founders, an entrepreneur he admires, an underrated SaaS tool he uses, and the best advice he has ever received

-- LINKS --

► Full Transcript: https://nuoptima.com/saas-podcast/prosapient-bergsearch-jordan-shlosberg

🔗 Follow NUOPTIMA:

• LinkedIn: https://www.linkedin.com/in/alexej-pikovsky-9743701/
• Website: https://www.nuoptima.com

🔗 Follow Jordan Shlosberg :

• LinkedIn: https://www.linkedin.com/in/jordanshlosberg/
• Website: https://www.prosapient.com/ and https://bergsearch.com/

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