S8E5 - Setting up a sales enablement function ft. Krati Seth, Head of Global Sales Enablement at Whatfix

SaaS Sessions

In this episode, we hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams and drive business impact.
With over a decade of experience across different roles, Krati is Currently the head of global sales enablement at Whatfix.

Before Whatfix, she spent 8 long years at Zycus - starting as a Business Development Associate and leaving as a Senior Sales Enablement Manager.
Krati shares that there are 3 types of companies in India - those who are aware and convinced about enablement, those who are aware but are not convinced, and those who are unaware of enablement.
She shares her insights on helping build enablement functions at Zycus and Whatfix, plus all the other companies she has consulted.
She also talks about the problems that enablement will solve and the impact it drives.
All this and more with Krati in this episode.
Connect with Krati on LinkedIn - https://www.linkedin.com/in/kratiseth/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Chapters

1. Intro (00:00:00)

2. Krati Seth's Career Journey (00:00:46)

3. The Role and Importance of Sales Enablement (00:04:36)

4. Challenges in Implementing Sales Enablement (00:11:04)

5. Measuring the Impact of Sales Enablement (00:25:35)

6. Lightning Round and Final Thoughts (00:30:47)