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Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast
Manage episode 332981298 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.
In this episode Arvind Parthiban explores all things PR for a startup with Aakriti.
Here are the key take aways.
2:55 How PR agencies work?
6:13 PR’s impact on Cost of Acquisition & Valuation
8:55 Directly reaching out to the media v/s working with a PR agency
10:20 The Why now & Who cares factors
12:51 Right time to start PR
17:40 Breaking down PR : Signalling
19:50 Trendjacking
20:20 How do you consistently get covered in the press?
25:17 PR for Organic Lead generation
27:30 Levers of PR
31:32 How do you measure PR
37:55 How to work with PR agencies the best way?
42:22 Biggest peeve in PR
42:38 Favourite PR agency
43:31 Favourite PR hack
43:41 Top 3 media information sources
44:10 One advice to startup founders
Happy listening!
58 episodes
Share
Manage episode 332981298 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence platform.
In this episode Arvind Parthiban explores all things PR for a startup with Aakriti.
Here are the key take aways.
2:55 How PR agencies work?
6:13 PR’s impact on Cost of Acquisition & Valuation
8:55 Directly reaching out to the media v/s working with a PR agency
10:20 The Why now & Who cares factors
12:51 Right time to start PR
17:40 Breaking down PR : Signalling
19:50 Trendjacking
20:20 How do you consistently get covered in the press?
25:17 PR for Organic Lead generation
27:30 Levers of PR
31:32 How do you measure PR
37:55 How to work with PR agencies the best way?
42:22 Biggest peeve in PR
42:38 Favourite PR agency
43:31 Favourite PR hack
43:41 Top 3 media information sources
44:10 One advice to startup founders
Happy listening!
58 episodes
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Similar to SaaSBoomi
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
…
continue reading
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