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The art of event marketing, Arun Pattabhiraman and Noel Wax | BTS E1 | SaaSBoomi Podcast
Manage episode 302443002 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more. You'll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference maker for an event. All these insights coming from the lens of Arun with his experience across Freshworks and Noel whose company is into events business with Arvind and Varun getting into the finer details. And wait for the rapid fire in the end on more of tactics and tools. Start streaming!
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58 episodes
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Manage episode 302443002 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more. You'll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference maker for an event. All these insights coming from the lens of Arun with his experience across Freshworks and Noel whose company is into events business with Arvind and Varun getting into the finer details. And wait for the rapid fire in the end on more of tactics and tools. Start streaming!
…
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Similar to SaaSBoomi
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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