The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The art of event marketing, Arun Pattabhiraman and Noel Wax | BTS E1 | SaaSBoomi Podcast
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Manage episode 302443002 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more. You'll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference maker for an event. All these insights coming from the lens of Arun with his experience across Freshworks and Noel whose company is into events business with Arvind and Varun getting into the finer details. And wait for the rapid fire in the end on more of tactics and tools. Start streaming!
…
continue reading
58 episodes
MP3•Episode home
Manage episode 302443002 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the digital fatigue, how to leverage not just your marketing team but the other critical levers, on interesting event formats and more. You'll hear more on what event organizers can learn from Netflix series, if events are for demand generation or brand marketing, 3 must haves for a great event, key difference maker for an event. All these insights coming from the lens of Arun with his experience across Freshworks and Noel whose company is into events business with Arvind and Varun getting into the finer details. And wait for the rapid fire in the end on more of tactics and tools. Start streaming!
…
continue reading
58 episodes
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