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Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
Manage episode 329824976 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ⭕ Episode 6: The Ins and Outs of Content Marketing ⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl https://bit.ly/sbpodgoogle 🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe #contentmarketing #media #marketing #SaaS Key take aways: 4:04 The Evolution of the Org Chart 6:32 Content Creation Mix 8:46 Org Chart - Content Team 10:53 Customer content & Vertical content 12:51 OKRs and KPIs for Marketing Org 13:54 Content Metrics 16:10 Overall Marketing Team Structure 24:34 Content Cadence 26:05 Practice of Listening to Sales 30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes 37:36 Thought Leadership Content Team 38:49 Thought Leadership Pillars 39:25 Data Stories 43:40 Magic of combining Product Marketing + Content Marketing 46:24 Standing out as a startup in the world of information overload 54:11 Your One Marketing Challenge 54:45 Rapid Fire
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Manage episode 329824976 series 2912609
Content provided by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ⭕ Episode 6: The Ins and Outs of Content Marketing ⭕ Guest: Akshatha Kamath (Head of Content Marketing, MoEngage) ⭕ Hosts: Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder & Ex-CEO, Kayako) Also available to be streamed on: https://spoti.fi/3LLJAaC https://apple.co/36uzNWl https://bit.ly/sbpodgoogle 🔔 Get notified when new episodes drop: https://bit.ly/sbpodsubscribe #contentmarketing #media #marketing #SaaS Key take aways: 4:04 The Evolution of the Org Chart 6:32 Content Creation Mix 8:46 Org Chart - Content Team 10:53 Customer content & Vertical content 12:51 OKRs and KPIs for Marketing Org 13:54 Content Metrics 16:10 Overall Marketing Team Structure 24:34 Content Cadence 26:05 Practice of Listening to Sales 30:39 Earned Media by World Economic Forum, NewYork Times, and Forbes 37:36 Thought Leadership Content Team 38:49 Thought Leadership Pillars 39:25 Data Stories 43:40 Magic of combining Product Marketing + Content Marketing 46:24 Standing out as a startup in the world of information overload 54:11 Your One Marketing Challenge 54:45 Rapid Fire
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Similar to SaaSBoomi
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
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continue reading
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