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Season A - Ep. 7: Anadelia Fadeev, Director of Demand Generation and Growth at Teleport on Lead Gen and Brand Awareness
Manage episode 312843338 series 3248051
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Anadelia Fadeev, Director of Demand Generation and Growth at Teleport, discusses lead gen and brand awareness, how she measures effectiveness of campaigns, and "must have" online tools.
Anadelia Fadeev's Bio
Anadelia is a Director of Demand Generation and Growth at Teleport, a Kleiner Perkins-backed software company that allows engineers and security professionals to unify access to Servers, web applications, and databases.
Prior to Teleport, Anadelia was Demand generation at several tech startups, including LightStep, InfluxData, ToutApp (acq. by Marketo), and Inkling. She started her career at Visage Mobile where she oversaw all aspects of marketing.
Time Stamps
00:10 Anadelia and Teleport
3:13 Brand Awareness
6:50 Lead Generation
8:00 Measuring effectiveness of campaigns
10:02 Anadelia’s Tech Stack
11:20 Case Study
14:00 Bowtie Funnel
16:00 Looking for leads
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