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Episode 13: Embracing opportunities and the power of sponsorship with Latané Conant
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In this SaaSy episode, host Annie interviews Latané Conant, a leader MarTech and CRO of 6Sense. They explore Latané career evolution from CMO to a customer success and revenue alignment role as CRO. Latané discusses the importance of customer empathy, maintaining a strong voice in strategy, and the trend of marketing reporting to sales. She shares her personal journey, overcoming dyslexia, and the significance of hard work, supportive colleagues, and sponsors.
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