The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Salad: The Advertising Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salad: The Advertising Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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E58 // Bite-Sized Takes on a Heartening Message and a Metaphor That Won't Stand the Test of Time
Manage episode 258059228 series 2096054
Content provided by Salad: The Advertising Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salad: The Advertising Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The gang's not all back together yet, but Trent rejoins from his time away and opens the show with an update on what's to come for Salad during these hard times - don't worry though, we're not going anywhere! In this week's Bite-Sized Takes, Trent and Cole serve up their thoughts on two starkly different COVID-19 response ads from Facebook and MassMutual. As they discuss on the show, creating an ad is no longer about the friends you make along the way... it's about the Why. All this and more, streaming now.
Hope you enjoyed this week's dish! Make sure to follow along with us on social @salad_podcast and send us your questions for the AMA!
As always, please remember that the views and opinions expressed on our show are not representative of those of our respective employers'.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/salad-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/salad-podcast/support84 episodes
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Manage episode 258059228 series 2096054
Content provided by Salad: The Advertising Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Salad: The Advertising Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The gang's not all back together yet, but Trent rejoins from his time away and opens the show with an update on what's to come for Salad during these hard times - don't worry though, we're not going anywhere! In this week's Bite-Sized Takes, Trent and Cole serve up their thoughts on two starkly different COVID-19 response ads from Facebook and MassMutual. As they discuss on the show, creating an ad is no longer about the friends you make along the way... it's about the Why. All this and more, streaming now.
Hope you enjoyed this week's dish! Make sure to follow along with us on social @salad_podcast and send us your questions for the AMA!
As always, please remember that the views and opinions expressed on our show are not representative of those of our respective employers'.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/salad-podcast/message Support this podcast: https://podcasters.spotify.com/pod/show/salad-podcast/support84 episodes
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Similar to Salad: The Advertising Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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continue reading
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continue reading
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