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How to Create the Most Valuable Content that Contributes to Sales

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Manage episode 254463147 series 2380479
Content provided by SLMA - Susan Finch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SLMA - Susan Finch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Content starved marketing departments are constantly searching for content of whatever ilk to feed the ravenous public, be they prospects or customers. Salespeople are frustrated by content deliveries that don’t exactly pertain to the prospects need and is therefore useless. Even if the right content is created this month, it is often out of date within a short period of time and no one is pleased. In this program, Bethany Fagan, Content Marketing Manager at PandaDoc discusses how to satisfy both sales and the prospects with content that contributes the most to sales.

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 254463147 series 2380479
Content provided by SLMA - Susan Finch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SLMA - Susan Finch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Content starved marketing departments are constantly searching for content of whatever ilk to feed the ravenous public, be they prospects or customers. Salespeople are frustrated by content deliveries that don’t exactly pertain to the prospects need and is therefore useless. Even if the right content is created this month, it is often out of date within a short period of time and no one is pleased. In this program, Bethany Fagan, Content Marketing Manager at PandaDoc discusses how to satisfy both sales and the prospects with content that contributes the most to sales.

  continue reading

51 episodes

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