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What B2B Can Learn from B2C Customer Experience

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Manage episode 271654078 series 2380479
Content provided by SLMA - Susan Finch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SLMA - Susan Finch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome.

----more----
This month on Revenue Rebels, join us as Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore:

  • Who owns CX and where it should live within an organization
  • The role data plays in a successful CX strategy
  • Tips B2B can take from B2C CX

Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel. DemandLab is the sponsor of Revenue Rebels

  continue reading

51 episodes

Artwork
iconShare
 
Manage episode 271654078 series 2380479
Content provided by SLMA - Susan Finch. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SLMA - Susan Finch or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In many ways, CX and Marketing are the key parts of the business tasked with thinking about the future of the business, and in particular, customer needs. Businesses that closely align these two functional areas can have a greater impact on the customer experience, and essentially a better business outcome.

----more----
This month on Revenue Rebels, join us as Rhoan Morgan sits down with Stuart Gilchriest, Director of Customer Experience and CCXP at Hertz to explore:

  • Who owns CX and where it should live within an organization
  • The role data plays in a successful CX strategy
  • Tips B2B can take from B2C CX

Revenue Rebels is hosted by Rhoan Morgan of DemandLab which is a program on the Funnel Radio Channel. DemandLab is the sponsor of Revenue Rebels

  continue reading

51 episodes

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