Episode 3 Creating and Tracking Your Sales and Marketing Plan

Sales & Marketing Playbook: Unleashed

Discover the strategic blueprint for sales and marketing success as Evan Polin and I, Craig Andrews, reveal the insider's game plan for business growth. Prepare to be armed with the knowledge to craft a winning strategy, pinpoint where each lead comes from, and leverage CRM technology to keep your data in check, especially during company expansions. This is not just about having a plan—it's about having the right one that saves time, money, and ensures your team's effort hits the bullseye.
We navigate the nuances of nurturing leads and the art of not letting your pipeline run dry, even when times are good. We're talking about a meticulous balance between persistent prospecting and recognizing when leads need a little more time to simmer. From the importance of tracking your sales opportunities to the delicate dance of leading and lagging sales indicators, we cover it all. Tune in and transform your approach to business development with tactics that promise to keep your sales and marketing engine running at full throttle.

Beholder Agency
We provide marketing strategies & services that increase in awareness, sales & engagement.
Polin Performance Group
We offer strategies to increase sales, maximize performance and increase revenue for businesses.
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Chapters

1. Sales and Marketing Planning Importance (00:00:08)

2. Measuring and Tracking Business Development Opportunities (00:14:28)

3. Maximizing Sales and Marketing Performance (00:23:40)