Episode 5 Differentiating Yourself from the Competition

Sales & Marketing Playbook: Unleashed

Ever felt like you're shouting into the void, trying to get your brand noticed? We've brewed up the perfect concoction in the latest episode of the Sales and Marketing Playbook podcast to ensure your business becomes the unmistakable flavor in a bland market. I'm Craig Andrews, your host from Beholder Agency, joined by the savvy Evan Polin, where we spill the beans on building a brand identity that not only resonates but also reverberates through the competitive noise. From the frustration of hitting sales plateaus to the art of turning your reputation into a referral magnet, our chat is packed with decades of wisdom to help you carve out a distinct niche for your business.
Strap in for a journey to the core of what truly sets a brand apart as we unravel the strategies that pivot your business away from the dreaded price wars and customer confusion. If you've ever found yourself in a tango with clients who just don't seem to get your value, then this is the episode you don't want to miss. Unpack the nuances of strategic branding and learn the intricate dance between negotiating and selling. We've got the playbook on how to showcase your unique value, ensuring your ideal customers are not just attracted but also retained.
The episode crescendos with battle-tested tactics for sustaining business growth, steering clear of the price competition trap, and understanding when to walk away from deals that don't measure up to your worth. Discover the secrets of continuous innovation within your niche and why exceptional customer service is not just a nice-to-have but a business imperative. These are the transformative insights and top sales tactics that are going to redefine the trajectory of your business's success. Turn up the volume, it's time to amplify your brand's voice in a way the market can't ignore.

Beholder Agency
We provide marketing strategies & services that increase in awareness, sales & engagement.
Polin Performance Group
We offer strategies to increase sales, maximize performance and increase revenue for businesses.
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Chapters

1. Differentiating From Competition (00:00:03)

2. Importance of Differentiating Yourself From Competition (00:03:51)

3. Strategies for Business Growth (00:12:09)

4. Sales Tactics and Competitor Differentiation (00:20:33)