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How Data and Storytelling Impacts All of Sales, Brand and Marketing

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Manage episode 442152589 series 2360925
Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN.

Tune in to Learn:

  • How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B
  • Why companies are reinvesting in storytelling to foster deeper engagement and grow their pipeline
  • How and why data is essential for crafting personalized stories that resonate more effectively
  • How successful businesses balance long-term branding with short-term demand generation
  • The role AI plays in helping companies scale personalized stories for a broad audience

Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog.

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible!

  continue reading

367 episodes

Artwork
iconShare
 
Manage episode 442152589 series 2360925
Content provided by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Heinz, Heinz Marketing, Matt Heinz, and Heinz Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN.

Tune in to Learn:

  • How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B
  • Why companies are reinvesting in storytelling to foster deeper engagement and grow their pipeline
  • How and why data is essential for crafting personalized stories that resonate more effectively
  • How successful businesses balance long-term branding with short-term demand generation
  • The role AI plays in helping companies scale personalized stories for a broad audience

Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog.

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible!

  continue reading

367 episodes

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