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Episode 11: Alignment in Sales and Marketing
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Truth is - the idea that everybody is going to be aligned with this just one strategy is kind of bullshit. Oftentimes, we find ourselves out of alignment because we're following the blueprints and the plans and the strategy that maybe worked for somebody else.
The more aligned we are in our sales and marketing in our businesses with our goals, the faster we can get there.
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Episode Highlights:
Shifting From a Mathematical Approach to One Embracing Energy and Alignment
Importance of Alignment in Sales and Marketing and its Role in Accelerating Business Goals
Three Elements of Alignment
Understanding and Aligning with Shared Values
Aligning the Sales Process
Emphasizing the Importance of Using Tactics that Feel GOOD to You.
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