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Episode 43: The Strategy Behind the Story: Marketing Insights with Zach Colman

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Manage episode 428102841 series 3585466
Content provided by Ryann Dowdy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryann Dowdy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Meet Zach Colman

Zach Colman is the Founder of Creatitive, a successful GRIT-Focused Branding Agency and expert in personal and corporate branding. He has helped countless professional athletes personal brands and athletic-driven corporate brands build mindsets and help them build their brands around community.

Before establishing his business, Zach observed a recurring pattern at various workplaces he had been a part of. The lack of consideration towards customers, with the focus centered on making sales and maximizing profits, made him realize he wanted to create a place where customers wouldn’t feel as such, but as a community that is being heard and seen.

Connect with Zach:

https://creatitive.com/author/zcolman/

LinkedIn: https://www.linkedin.com/in/zach-colman/

YouTube: https://www.youtube.com/@zach-colman

Free Private Podcast - How Gyms Can Get from Stage 3-4-5! https://leavethatmark.com

✨ Grab the free resource that will help you reprogram your brain to LOVE sales - and make more money. https://theconnectionagency.com/selftalk

Episode Highlights:

  • Meet Zach Colman, the visionary behind Gym Mark

  • Intertwining business and personal branding

  • Reluctance to embody yoru brand could be a sign of misalignment

  • Impersonal Sales Pitches vs Long Lasting Connections

  • Honest pricing strategies

  • Sustainable Lead Gen

Let’s Connect:

  continue reading

49 episodes

Artwork
iconShare
 
Manage episode 428102841 series 3585466
Content provided by Ryann Dowdy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ryann Dowdy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Meet Zach Colman

Zach Colman is the Founder of Creatitive, a successful GRIT-Focused Branding Agency and expert in personal and corporate branding. He has helped countless professional athletes personal brands and athletic-driven corporate brands build mindsets and help them build their brands around community.

Before establishing his business, Zach observed a recurring pattern at various workplaces he had been a part of. The lack of consideration towards customers, with the focus centered on making sales and maximizing profits, made him realize he wanted to create a place where customers wouldn’t feel as such, but as a community that is being heard and seen.

Connect with Zach:

https://creatitive.com/author/zcolman/

LinkedIn: https://www.linkedin.com/in/zach-colman/

YouTube: https://www.youtube.com/@zach-colman

Free Private Podcast - How Gyms Can Get from Stage 3-4-5! https://leavethatmark.com

✨ Grab the free resource that will help you reprogram your brain to LOVE sales - and make more money. https://theconnectionagency.com/selftalk

Episode Highlights:

  • Meet Zach Colman, the visionary behind Gym Mark

  • Intertwining business and personal branding

  • Reluctance to embody yoru brand could be a sign of misalignment

  • Impersonal Sales Pitches vs Long Lasting Connections

  • Honest pricing strategies

  • Sustainable Lead Gen

Let’s Connect:

  continue reading

49 episodes

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