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Stop Lying To Yourself About the Car Business Part 1
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Today we are talking about stop lying to yourself about the car business. I know I may have captivated you with that title, right? Stop lying to yourself about the car business. Guys, we've got a phenomenal episode today. It is one of the best businesses I could think of where you can turn and make money on day one with minimal education. I mean look, I wasn't the brightest, I didn't get phenomenal grades in school. I never finished college. Yet, I went on to be a dealer principal of not one, not two, but three dealerships. So, look, I know there is a phenomenal opportunity for you. But you have got to stop lying to yourself. I'm going to cover some things that you may take a step back and say, "Hmm, okay, maybe I am." I want you to really be honest with yourself, because I think, when you're in the industry for a period of time, you start to have the tendency to lie to yourself and you start to get discouraged. And we're going to cover those lies just a moment. Now, when one is destined for great accomplishments in life, the preparation for such a journey will always be quite extensive. And it reminds me when I think about how extensive the car business is. There was a quote I read the other day. It says, "Defeat is the mother of success." And you think, "Man, that's kind of oxymoronic. How in the world can defeat and success be in the same quote? But if you really think about it, defeat is the mother of success. Where does learning take place? Yes, you learn when you succeed, obviously. But most of the learning is when we failed. When we have fallen back when we've taken personal responsibility when we've accepted the things that we know we can get better on. We've stopped lying to ourselves about our success, or our perceived success. How many times do you ask the guy on the carpet is, "How much money do you make?" "Oh, I make ten grand a month." Well, what he's telling you is he's made ten grand once or twice, but he doesn't average ten grand a month. It sounds subtle, it sounds small, but we've all done it. Every one of us has done it in the car business. I've done it. I remember in sales meetings I would tell people about certain dealerships that I've run in the past and say we were selling 400 cars a month. When really, in retrospect, we really were selling 365 cars a month. Well, 365 is not 400. But we just tell ourselves these stories, and these narratives go on in our minds, and we start to believe them. So, I think it's important to back up, and let's isolate. This is going to be a two-part series. I had so much I wanted to cover. Part one's not good enough. We'll have a second part that will follow this episode. So, I want you to catch both parts. But I'm going to tell you really quickly, here are the five lies we tell ourselves. Then I'm going to back up and I'm going to go through each one of these in a two-part series. Let’s dive in… My core belief is to really try to change the automotive industry and help those who want to climb to the #NextLevel. If you like what you just heard, do me a favor, subscribe, hit the like button, put comments down below.
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