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The power of working the service drive
Manage episode 407485244 series 3563082
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Welcome to the Sales To CEO podcast. This is your host, Louie Herron. This is the only automotive podcast that shows you how to go to the next level. It is my personal mission to coach, inspire, and motivate you to go from sales to dealer principal or any level you desire. Stop making excuses and start making adjustments towards the future you want. Today, we're talking about the power of working the service drive. I want to show you how to make an extra $52,800 a year by just working the service drive. Listen, when we're talking about sales and CEO, we're talking about growing salespeople to management. We're talking about growing managers to GSMs and general managers, we're talking about taking GMs, finding a way to get to partnership and having some freedom, some financial freedom, and going to the next level. Look, I've experienced it. I've done it. I started at 20 and was able to work my way up. By the time I was 32 years old, I was involved in my first partnership. So, in a short amount of time, I've been able to put some things together, guys, with no blueprint. But the good news is the Sales To CEO University has the blueprint. Today, we're talking about working the service drive and the power of working the service drive. Now, when I say work in the service drive, I know a lot of you are thinking to yourself, okay, you've heard this from your management. You've heard this from other people in the car industry, but really like, how do you do it? I want to share with you today really the process and how easy it is to convert service customers to sales customers. It's such a beautiful opportunity. You’ve got to remember; these people are already your customers. They're already in your ecosystem, so to speak, of the dealership. They've already purchased their servicing, and it's a very easy conversion, but you've got to have the right words. You’ve got to know what to say. Now I will tell you, what I'm going to cover today is I'm going to cover some stuff that's going to get you going. But again, I have boot camps and courses that teach you the scripts, the videos that I send customers, and everything you'll need to actually work the service drive at a higher level, but let's get right into the three types of service customers that you're going to deal with. If you like what you just heard, do me a favor, subscribe, hit the like button, put comments down below. If I can help you in any way let me know so I can respond to you personally.
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