Jimbo’s Naturally Celebrates 40 Years of Transforming The Way San Diegans Eat

San Diego Magazine's Happy Half Hour

We can’t get enough good produce here at San Diego Magazine. That’s why we brought on to Happy Half Hour Jimbo, himself, of Jimbo’s Naturally, the natural foods grocer that is celebrating its 40th anniversary. Jim “Jimbo” Someck is not only a real, actual person (many fans of the chain have wondered over the years), but a native New Yorker who ended up in OB in the late 1960s after a short stint at Cornell, working at the original Ocean Beach People’s Food Co-Op breaking down boxes when it was still an old Craftsman cottage. After leaving People’s, he bought and started what has now become the Jimbo’s chain in North Park. Today, there are three other stores in Escondido, Carlsbad, and 4s Ranch.