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Ben Blanco
Manage episode 123788282 series 123227
Ben Blanco, UK Head of Sport and Entertainment Marketing at Samsung, spoke to SB Weekly about how the electronics giant judges success in a sports sponsorship deal, how and why the School of Rugby marketing campaign with comedian Jack Whitehall and the England rugby union team became such a hit and how he went from a runner on the Harry Potter film series to one of sport's leading sponsor brands.
56 episodes
Manage episode 123788282 series 123227
Ben Blanco, UK Head of Sport and Entertainment Marketing at Samsung, spoke to SB Weekly about how the electronics giant judges success in a sports sponsorship deal, how and why the School of Rugby marketing campaign with comedian Jack Whitehall and the England rugby union team became such a hit and how he went from a runner on the Harry Potter film series to one of sport's leading sponsor brands.
56 episodes
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