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Steve Martin (Part 2)

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Content provided by SB Weekly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SB Weekly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Steve Martin, Global CEO of M&C Saatchi Sport & Entertainment, has more than two decade’s experience advising on - and executing - marketing campaigns for brands, rights-holders and talent from across the sporting landscape. He cut his teeth in the sports industry at adidas, where during the 1990s he rose the ranks in the PR team to eventually reach the position of senior global PR manager before joining M&C Saatchi in 2004.

In part two of this interview, he reflects on the most memorable sports marketing campaigns he's worked on, how and why he is taking M&C Saatchi Sport & Entertainment global and what developing industry trends he's got an eye on going forward.

  continue reading

56 episodes

Artwork
iconShare
 
Manage episode 125606372 series 123227
Content provided by SB Weekly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SB Weekly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Steve Martin, Global CEO of M&C Saatchi Sport & Entertainment, has more than two decade’s experience advising on - and executing - marketing campaigns for brands, rights-holders and talent from across the sporting landscape. He cut his teeth in the sports industry at adidas, where during the 1990s he rose the ranks in the PR team to eventually reach the position of senior global PR manager before joining M&C Saatchi in 2004.

In part two of this interview, he reflects on the most memorable sports marketing campaigns he's worked on, how and why he is taking M&C Saatchi Sport & Entertainment global and what developing industry trends he's got an eye on going forward.

  continue reading

56 episodes

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