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How to Scale & Pivot Your Business: The 5 Ps Framework with Dr. Georgette Zinaty
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Growth doesn’t stall because ideas run out. It stalls when leaders can’t pivot fast enough. We sat down with Dr. Georgette Zinaty—Chief of Staff for Myant and founder of Women Helping Empower Women—to map a clearer path from promising idea to durable scale. She breaks down the Five Ps framework—People, Purpose, Profit, Planet, and the often-missed Pivot—and shows how “stragility,” the strategic ability to be agile, turns shocks into momentum.
Across candid stories from transportation and medical sectors, we explore how to prebuild runway before you need it: small test pilots in new segments, fractional talent to unlock the next milestone, and lightweight experiments that validate channel and pricing without burning cash. Georgette explains why most companies falter on pivot, not purpose, and how to spot inflection points early enough to act with confidence. We connect this mindset to practical mechanics—option sets, success thresholds, and iterative resource shifts that keep teams focused on outcomes, not inertia.
People remain the engine. We dig into hiring for potential over pedigree, screening for growth mindset with real behavioral questions, and avoiding the costly revolving door of mis-hires. Georgette shares her go-to prompts to reveal ownership, creativity, and resilience, along with a frank take on “hire slow, fire fast” in unionized and startup contexts. Then we zoom out to leadership scaling: using a coach to get unstuck, building a personal advisory board for honest feedback and high-value connections, and “networking up” to accelerate capital access and opportunity—especially for women and BIPOC founders whose growth moves the broader economy.
If you want a playbook that blends principle with practice, this conversation delivers: test before you bet, build options ahead of time, and staff for curiosity and grit. Subscribe, share with a founder who needs a pivot, and leave a review with the one P you’ll act on this week.
Chapters
1. Meet Dr. Georgette Zanati (00:00:00)
2. Why Women’s Entrepreneurship Matters (00:00:55)
3. The Five Ps Framework (00:02:06)
4. Pivot And Stragility Defined (00:04:15)
5. Real-World Pivot Examples (00:06:13)
6. Fractional Talent And Test Pilots (00:09:10)
7. Scaling Through People (00:11:30)
8. Hiring For Potential Over Pedigree (00:14:35)
9. Behavioral Interviewing For Growth Mindset (00:17:26)
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