Marketing Strategies to Beat the Recession with CMO’s at Hyperjar, Tymit and CIRCA5000, Amabel Polglase, Alessandro Onano and Abba Newbery #S2E4

Scale of One to Tech

The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space.

Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, formerly at Habito).

We hear from these remarkable marketing leaders as they take us through their brands’ marketing strategies despite consumers’ lower disposable incomes, whether BCorp helps with consumer marketing, and fundraising millions amid the economic downturn.

This episode covers

• The biggest changes to marketing strategies in 2022, and how it’ll inform the year ahead
• New approaches since iOS 14’s effect on data collection
• How becoming a CMO demands new skillsets of marketing professionals
• Focusing on hiring for personality and attitude over raw talent
• 2023’s greatest challenges and ambitions

This month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.