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Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Perfecting Your Channel Mix & Curating Culture with CMO at Molo Finance, Dennis Volkmann #13

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Manage episode 301852280 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly.

Dennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb and Mettle, and it’s this range of roles that have delivered with them lessons on ideal leadership traits, choosing the most effective channels, and how to grow a team that share your business’ values.

This episode covers

  • What startups and scaleups stand to learn from each other
  • Turning failures into learning points
  • How Dennis’ attraction to storytelling in advertising has shaped his career
  • The ideal balance between skills and experience in a leadership role
  • Brand marketing vs performance marketing - which is more important for startups
  • Airbnb’s value-based hiring - how it’s done and why it helps the team

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

  continue reading

27 episodes

Artwork
iconShare
 
Manage episode 301852280 series 2819038
Content provided by Alex Marriner - Acquire Digital Talent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Marriner - Acquire Digital Talent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Breadth of experience is a formidable tool in any CMO’s arsenal. Between startups, scaleups, international roles and varying industries, it’s safe to say that Molo Finance’s Dennis Volkmann fits the bill perfectly.

Dennis has held management positions and CMO roles for an impressive period of his career spanning renowned brands like Depop, Airbnb and Mettle, and it’s this range of roles that have delivered with them lessons on ideal leadership traits, choosing the most effective channels, and how to grow a team that share your business’ values.

This episode covers

  • What startups and scaleups stand to learn from each other
  • Turning failures into learning points
  • How Dennis’ attraction to storytelling in advertising has shaped his career
  • The ideal balance between skills and experience in a leadership role
  • Brand marketing vs performance marketing - which is more important for startups
  • Airbnb’s value-based hiring - how it’s done and why it helps the team

Links and references at: https://www.acquiredigitaltalent.com/
Get in touch: alex@acquiredigitaltalent.com

  continue reading

27 episodes

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