300: How to Start Your Affiliate Marketing Program - with Joran Hofman

Scale Your SaaS

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EPISODE SUMMARY
In the latest episode of "Scale Your SaaS," host and B2B SaaS Sales Coach Matt Wolach sat down with Joran Hofman, founder, and CEO of Reditus, a dynamic affiliate management software tailored for SaaS businesses. Hofman shares his expertise on affiliate marketing and how it can elevate your B2B SaaS business.

Hofman highlights the challenges he faced in managing affiliate programs and the need for a better solution, which led him to founding Reditus. The platform focuses on empowering SaaS companies by providing insights into effective affiliate recruitment, filtering, and communication.

Read more to find out how you can build an effective affiliate marketing program for your business, too.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 300, “How to Start Your Affiliate Marketing Program - with Joran Hofman”

Guest: Joran Hofman, Founder & CEO of Reditus

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Sponsored by: Leadfeeder

TOP TIPS FROM THIS EPISODE

Understand Affiliate Marketing
Build a Strong Affiliate Program
Challenges in Setting Up Affiliate Programs
Nurture Affiliate Relationships

EPISODE HIGHLIGHTS

The Growth Journey of Reditus
Advice for Early-Stage SaaS Leaders

TOP QUOTES

Joran Hofman

[07:30] "Get the foundations in order. Make sure your website is converting well."

[15:20] "Engaging affiliates is really important. Have proper resources in place."

[21:30] "Don't start [affiliate marketing] unless you have 10k monthly recurring revenue or unless your clients are really asking for it."

Matt Wolach

[08:11] "Start with your current network. Invite your current network; they know the value of your product."

[05:56] "The affiliates go out and do the work for you and it kind of makes your sales and marketing arm much bigger."

LEARN MORE

To learn more about Reditus, visit: https://www.getreditus.com/?gr_pk=EmM&gr_uid=VDYR

You can also find Joran Hofman on LinkedIn: https://www.linkedin.com/in/b2b-saas-growth/

For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.

Visit our sponsor: https://www.leadfeeder.com/

Get even more tips by following Matt elsewhere:

232 episodes

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