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Eric Schurr on Great Product Marketing
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On today’s episode of Scaleup Marketing, I talk to Eric Schurr, the former CMO of Carbon Black, and one of the best marketers to come out of the Boston tech ecosystem. I was told by a former boss of mine that Eric was the best product marketer he had ever worked with, and I think you’ll learn why in this episode.
We talk about the importance of great product marketing, the need for product marketers to lead the go-to-market as the CMOs or their business, and how to make the sales and marketing relationship really work.
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