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E 503: How Sherrel Sampson Grew Canviiy from Farmer’s Markets to Mass Retail & Healthcare GPO’s
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Sherrel Sampson, founder and CEO of Canviiy, shares her journey of starting a hair care brand focused on scalp health.
The idea for Canviiy came about when Sherrel experienced an itchy scalp after getting extensions. She realized that existing scalp care products were greasy and contained harsh chemicals, so she decided to create her own non-greasy, premium itch-calming serum.
Initially targeting college girls, Sherrel discovered that her core demographic was actually working women between the ages of 25 and 54. Canviiy's retail expansion started with Target, followed by Sally Beauty, CVS, and Walmart. Sherrel also successfully pitched Canviiy to hospitals and health systems.
Sherrel Sampson shares her experience of scaling Canviiy in the healthcare industry and non-traditional retail channels. She explains the challenges of working with hospitals and health systems, including the need for trials, committee approvals, and supply chain considerations.
Sherrel emphasizes the importance of building relationships with group purchasing organizations (GPOs) and medical distributors to drive procurement and scale within the healthcare sector. She also discusses the purpose behind Canviiy's products and the impact they have on patients undergoing cancer treatment.
Sherrel advises early-stage founders to be tenacious and persistent in pursuing big retail opportunities.
Links Canviiy.com https://instagram.com/canviiy/ https://www.youtube.com/c/Canviiyofficial https://www.facebook.com/canviiy https://twitter.com/canviiy
Press for Sherrel Sampson Canviiy CEO Sherrel Sampson Shares Why Your Career Just Might Be The Perfect Segue Into Entrepreneurship https://www.forbes.com/sites/lydiatblanco/2020/09/16/your-career-just-might-be-the-perfect-segue-into-entrepreneurship/
Sherrel Sampson: Founder & CEO, Canviiy https://tampamagazines.com/sherrel-sampson/
CANVIIY’S SHERREL SAMPSON NAMED TOP 100 WOMEN TO KNOW https://www.abcactionnews.com/news/region-hillsborough/canviiy-scalpbliss-serum-a-national-success-for-tampa-entrepreneur
Canviiy ScalpBliss Serum is now a national success for inventive Tampa entrepreneur https://canviiy.com/canviiys-sherrel-sampson-named-top-100-women-to-know/
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