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Episode 64: Marketing Agencies in Japan Part 1 with Robert Purss
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In this episode of the Scaling Japan Podcast, we welcome Robert Purss, Founder and Managing Director of McLaren Group, a Tokyo-based bilingual Marketing Consultancy offering end-to-end services including Marketing Strategy, Consumer Research, and Business Development. With over 15 years of experience, Robert's professional journey includes key marketing roles with global giants such as Nielsen, Reckitt, and Perfetti van Melle, managing renowned brands like Veet, MediQtto, and Mentos. Having overseen the localization and launch of over 50 products in the Japanese market, tune in as Robert joins us to share insights on aspects involving marketing agencies, various agency types, and the pros and cons of agencies of different sizes. Don't miss Part 2, where we'll delve into choosing the right marketing agency!
Links from Guest Appearance:
Marketing Agencies Presentation Slides
Show Notes:
00:00: Introduction
2:04: What is marketing to you?
4:40: What is a marketing agency?
5:31: What are some marketing agency types?
6:38: What do marketing agencies do?
16:09: About freelancers
17:34: Pros on freelancers
19:55: Cons working with freelancers
20:56: Production companies
21:50: Pros of production companies
23:15: Cons of production companies
27:34: About small-sized agencies
28:42: Pros of small-sized agencies
29:38: Cons of small-sized agencies
34:42: About mid to large-size agencies
36:58: Pros of mid to large-size agencies
37:41: Examples of mid-sized agencies
42:09: Differences between mid and large-size agencies in terms of their services
44:24: Agency types and impact on media
45:18: Diving into paid media
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