))
6 - Marketing Mavericks: Unconventional Strategies for Business Growth with Chief Outsiders' Rob Talbot
Manage episode 411584540 series 3553322
Content provided by Austin LaRoche. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Austin LaRoche or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Your host, Austin LaRoche, talks with the Partner and CMO of Chief Outsiders, Rob Talbot. Rob began by emphasizing the critical importance of looking beyond the surface-level marketing issues to understand the broader challenges affecting a company. He stressed that to develop a comprehensive strategy, one must focus on insights, customers, channels, and competition. This holistic approach ensures that a business's marketing efforts are not only well-targeted but also aligned with its overall objectives.
Rob highlighted the significance of using digital analytics to understand customer behavior and engagement. He pointed out that the voice of customer feedback is invaluable in identifying a company's unique value proposition. This data-driven approach allows businesses to tailor their marketing efforts to the specific needs and preferences of their target audience.
Learn more about Rob's work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
Learn more about Austin's work at ATAK Interactive HERE.
13 episodes
Share
