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Actively Black at New York Fashion Week: An eCommerce Masterclass
Manage episode 378057963 series 3469004
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Tommie, Tie and Kai discuss Actively Black, an apparel company known for its high quality athleisure wear, and analyze what makes the brand successful - from its premium materials and inclusive sizing to strategic influencer marketing. This episode is full of gems and lessons for eCommerce founders with an emphasis on strong purpose, top-notch branding, quality fulfillment, and designing products with marketing and influencer collaborations in mind. Tune in to hear their analysis of what makes Actively Black's business so successful and learn the secrets to implementing these same strategies for your brand!
In this episode, you'll learn:
- What impressed Tommie the most with his personal purchase from Actively Black
- How to nail shipping speeds and inventory management even amidst a big marketing campaign
- Strategies to build a strong brand identity and influencer marketing program
- Why quality product and experience is so critical for successful influencer marketing
- How you can learn from Actively Black's attention to product, fulfillment, and marketing details
- The importance of standing for something as a brand and how this can be a game changer for long term success
- How to create consistency across your products, website, and the fulfillment experience
- Unique influencer marketing strategies to take away from Actively Black
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
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