The Psychology Behind Creating Real Connections: What No One Will Tell You with Rai Hyde Cornell

Scenic Route

Welcome to a riveting conversation with Rai Hyde Cornell, business mentor, coach, and CEO of Cornell Content Marketing. Rai's journey from the mental health sector to a successful entrepreneur provides a rich backdrop to our discussion on the intersection of psychology, sociology, and business. We peel back the layers of this complex relationship and how it's crucial in building irrevocable customer trust.
Why Tune In:

• Rai's Journey: Discover how Rai transitioned from the mental health sector to entrepreneurship, and how this unique path shapes her approach to business.
• Building Trust: Learn the importance of psychology and sociology in establishing unbreakable customer trust.
• Brand Identity: Understand how to establish a consistent brand identity and create an honest experience for clients.
• Engaging Clients: Dive into the art of meaningful dialogues with potential clients beyond typical sales talk.
• Maslow's Hierarchy: Explore how understanding Maslow's Hierarchy of Needs can help in crafting captivating content and irresistible offers.
• Problem Solving: Discover the importance of being a problem solver and solution provider for clients.
• Overcoming Scarcity Mindset: Learn about the pitfalls of a scarcity mindset and how understanding clients' needs can develop long-lasting relationships.
• Sales Reframing: Explore how to reframe sales and set clear expectations, creating a win-win situation for both parties.

See you on the Scenic Route!
Connect with Rai
Website: https://www.cornellcontentmarketing.com/
LinkedIn: https://www.linkedin.com/in/raicornell/
Instagram: https://www.instagram.com/cornellcontentmarketing/
Learn from Rai
Download her free The Complete Guide to Building a Successful Freelance Business
The book she's reading
The Code of the Extraordinary Mind by Vishen Lakhiani
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Desire to find your Scenic Route? Visit jenniferwalter.me — a welcoming space for the emotionally exhausted to rest, discover, and playfully embrace inner peace. Embrace a softer, more fulfilling life today!

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Tap into your inner wisdom and let it guide you.

👉 Discover Your Scenic Route Affirmation Card
Curious about what insights await you today? Dive in and let your scenic journey unfold, one affirmation at a time.

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Chapters

1. The Psychology Behind Creating Real Connections: What No One Will Tell You with Rai Hyde Cornell (00:00:00)

2. Psychology and Sociology in Business (00:00:01)

3. Selling and Understanding Psychological Insights (00:10:58)

4. Understanding Customers Through Conversations (00:26:30)

5. Building Trust, Providing Solutions in Business (00:40:08)

6. Reframing Sales (00:45:30)