How we can Improve our Science Communication to Create Climate Crisis Action

SciPod

We are facing a climate crisis that threatens our entire world and life as we know it. Despite this, scientists have found it difficult to engage people on the issue and inspire effective action. Dr Alan Cottey at the University of East Anglia explores the history of scientists’ climate warnings and suggests a four-register model of communication that he believes has the potential to reach people with varying degrees of scientific literacy and different lifestyles.