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EP. 82 - Building a Personal Brand That Drives Revenue, Not Followers | Recorded as a Sales Assembly Personal Branding Session
Manage episode 437940920 series 3597488
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In this episode, host Mason Cosby shares his expertise on building a personal brand on LinkedIn to drive revenue, not followers.
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Best Moments:
(01:06) Mason's background and how he used LinkedIn to source $2.2 million in revenue over 18 months
(04:02) Positioning yourself, engaging buyers, and engaging the community
(05:10) The "Condensed Connections, Comments, Content, Community" framework
(09:11) Defining your personal and professional identity for your personal brand
(10:23) Condensing your brand into consistent personality traits
(11:33) Mason's approach to personal branding: founder, family man, and supporting traits
(13:39) Questions to ask yourself when defining your professional identity
(18:55) Tactics for connecting with prospects, opportunities, customers, and team members on LinkedIn
(26:28) The importance of commenting on influencers' posts to engage their audiences
(29:09) Determining what to talk about on social media and the 3-1-1 content strategy
(35:55) The role of community in personal branding and finding interesting offline activities to share online
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