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#14: Harnessing data and innovation in the film industry. A talk with Alex Stolz (Founder and CEO of Future of Film)
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In this episode of the ScreenMe podcast, Ulrike Rohn interviews Alex Stolz, the founder and CEO of Future of Film. They discuss the current dynamics in the European film industry, the role of data analytics in connecting films with audiences, and the importance of innovation and entrepreneurship in the industry. Alex also talks about the Future of Film Incubator, which supports filmmakers in developing and commercializing their ideas. The conversation highlights the need for filmmakers to be open-minded, learn new skills, and think about the commercial potential of their projects.
Keywords
film industry, European film industry, data analytics, film marketing, storytelling, technology innovation, entrepreneurship, Future of Film, Future of Film Incubator
Takeaways
The European film industry has strengths in cross-border content and audience exploitation, but the international competitiveness is best assessed through data.
Data analytics can help filmmakers and distributors make more informed decisions about distribution strategies, marketing spend, and audience targeting.
First-party data, which includes direct audience contact information, is crucial for distributors to build understanding and improve consumer relationships.
Filmmakers can benefit from adopting an entrepreneurial mindset and exploring new technologies and platforms to commercialize their ideas.
The Future of Film Incubator supports filmmakers in developing story worlds, leveraging new technologies, and using data to de-risk their projects.
Quote
"With film releases, every new release is often like starting a new business... But it's not really a sustainable model. As a marketer or distributor, it's crucial to build your own data. Data is the most important asset for making informed decisions."
Alex Stolz' bio
Alex Stolz is an executive and entrepreneur with over two decades of experience bridging storytelling and technology innovation. He is Founder and CEO of Future of Film, the global education organisation, community and project incubator dedicated to empowering creators and spearheading transformative industry change. Alex also leads global film strategy and growth for the data analytics company usheru and was previously Head of Distribution at the BFI. He is the host of the Future of Film Podcast and the Marketing and Distribution Podcast and currently resides in Kent, UK with his family and overly adventurous cat.
Links
www.crescine.eu
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
https://screenme.tlu.ee/podcast/
17 episodes
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