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La trasformazione digitale nelle vendite: superare le resistenze al cambiamento dei commerciali

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Manage episode 325132126 series 2712826
Content provided by Davide Panza and SDA Bocconi Insight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Davide Panza and SDA Bocconi Insight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In questo podcast Paolo Guenzi, Professore Associato del Dipartimento di Marketing presso l’Università Bocconi e Direttore del Commercial Excellence Lab di SDA Bocconi, racconta quali sono le forme tipiche di reazione dei commerciali ai processi di trasformazione digitale e come superare le resistenze al cambiamento in ambito sales.

See omnystudio.com/listener for privacy information.

  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 325132126 series 2712826
Content provided by Davide Panza and SDA Bocconi Insight. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Davide Panza and SDA Bocconi Insight or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In questo podcast Paolo Guenzi, Professore Associato del Dipartimento di Marketing presso l’Università Bocconi e Direttore del Commercial Excellence Lab di SDA Bocconi, racconta quali sono le forme tipiche di reazione dei commerciali ai processi di trasformazione digitale e come superare le resistenze al cambiamento in ambito sales.

See omnystudio.com/listener for privacy information.

  continue reading

65 episodes

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