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Transactions That Created a Global Marketing Powerhouse Part 1
Manage episode 348845020 series 2937483
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Michael Mothner is the Founder and CEO of Wpromote, one of the fastest-growing search engine marketing firms in the country. As a thought leader in the online community, he is a frequent contributor on subjects such as digital marketing and entrepreneurship. Mike has been a columnist for Inc. magazine and has been featured on MSNBC, Fox News, The New York Times, and the Wall Street Journal, among other prominent publications. He was also named one of Inc.’s “30 Under 30 to Watch.”
In this episode…Are you looking to achieve fast yet long-term growth? How can you maximize the value of every transaction?
Mike Mothner started his own digital marketing agency, Wpromote, over two decades ago in his college dorm room. He has since transformed it into a respected international company, all through strategic transactions and acquisitions. Now he explains exactly how he did it.
Todd Taskey sits down with Mike Mothner, Founder and CEO of Wpromote, to discuss how to optimize transactions to grow your company. He shares Wpromote’s transactions and acquisition criteria, how he leveraged equity partners to complete profitable transactions, and the benefits of using debt to accelerate transaction returns.
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