Sandra Oh Lin: Founder and CEO of KiwiCo

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Sandra Oh Lin is the founder and CEO of KiwiCo, the company that’s helping millions of children develop creativity and problem-solving skills through art- and STEM-based activities. Remembering how much she loved participating in hands-on projects with her mom when she was a child, Lin sought to inspire that same sense of innovation and “creative confidence” in her own kids. Soon, other parents began asking about the activities she was creating for her children’s playdates, and she realized that she wasn’t the only parent wanting to provide fun, educational experiences for her kids. With her engineering and business degrees, alongside her experience at major companies like eBay, Procter & Gamble, and PayPal, Lin started KiwiCo out of her garage. Over the last decade, she has scaled the company to include more than 1500 products, sent out 50 million shipments of KiwiCo products, and developed partnerships with over 400 educational organizations.

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