Who What Wear with Hillary Kerr: Amy Smilovic, Founder of Tibi, Gives a Style Master Class Through Her Lens of Creative Pragmatism

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Amy Smilovic founded the women's luxury brand Tibi in 1997, and over the years, she's honed her distinctive brand identity and coined a phrase for her design philosophy: creative pragmatism. If you're a creative pragmatist like Smilovic, you find your style rooted in creative expression and utility, and you feel at home in an aesthetic that is at once chill, modern, and classic. Written from the point of view that style can indeed be learned, her book The Creative Pragmatist details all of her guiding principles, from how to style colors and prints in a way that feels modern to how to pick basics that aren't, well, basic. Smilovic has developed a highly analytical approach to making outfits look effortless, and she's breaking down her greatest and most useful style tips for us this week.

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