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How to make easy money by renting out your driveway: Michael Nucifero - Parkhound
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When Michael Nuciforo and Rob Crocitti were running late to watch a football match in Melbourne they asked themselves, ‘wouldn’t it be great if we could slip $5 under someone’s door and park in their driveway?’ That idea became the basis of their successful startup, Parking Hound. This podcast documents their start-up journey and how they took this random idea and turned it into a rip-roaring success.
In this episode, Michael reveals:
- How they came up with the idea for the start-up and the steps they took to get it off the ground
- The challenges of leaving full time work and the mindset required for success as a start-up entrepreneur
- The guerrilla marketing techniques they used to convince homeowners to place their vacant driveways up for ‘rent’
- The technical hurdles they faced in getting council approval and how they overcame the bureaucratic nightmare of red tape
- How to conduct market research to test the veracity of a new start-up idea
- How to create a useful business plan that acts as a blue print for success and helps everyone in the team understand what’s going on
- The marketing secrets they used to get customers to engage with their service
- The key qualities they needed to acquire that helped them manage costly set-backs and disappointments
- The creative ways they dealt with new competitors entering the market
Website: https://www.parkhound.com.au/
Facebook: https://www.facebook.com/parkhound
Twitter: https://twitter.com/Parkhound2013
Google+: https://plus.google.com/114920602655058934149
Instagram: https://instagram.com/parkhound#
16 episodes
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