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S06E14: Creating Customer Buy-In with VIP Guest Scott Zuckerman

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Manage episode 331162864 series 2760427
Content provided by Arjun Sen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Sen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance.

Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez’s delivery area from only Chicagoland to coast-to-coast.

Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald’s, and Donato’s.

Here are some key insights from this week’s show:

  • In the end, the person buying the product matters most.
  • Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement.
  • Always solve for the tension/dissatisfaction that exists in the planning or buying process.
  • At the end, the product and experience is the true reveal.
  • Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience.

Prefer to watch the video version? Watch it here.

  continue reading

176 episodes

Artwork
iconShare
 
Manage episode 331162864 series 2760427
Content provided by Arjun Sen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arjun Sen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance.

Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez’s delivery area from only Chicagoland to coast-to-coast.

Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald’s, and Donato’s.

Here are some key insights from this week’s show:

  • In the end, the person buying the product matters most.
  • Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement.
  • Always solve for the tension/dissatisfaction that exists in the planning or buying process.
  • At the end, the product and experience is the true reveal.
  • Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience.

Prefer to watch the video version? Watch it here.

  continue reading

176 episodes

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