Treating Your Customers and Team Like Family - Eddie Kopp and Lisa Hamilton, SugarShack

Sell By Being Human

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The Sugar Shack is a unique music experience that started as a backyard project and has grown into a successful media company. Eddie Kopp, one of the co-founders, shares the journey of how the Sugar Shack evolved over the past 10 years. From humble beginnings to hosting well-known bands, the Sugar Shack has become a sought-after destination for musicians. The success of the Sugar Shack is attributed to the personal and authentic approach taken with artists, creating a comfortable and high-quality recording environment.

The team's passion for music and dedication to building a community has been instrumental in their growth. In this conversation, Eddie Kopp and Lisa Hamilton discuss the journey of Sugar Shack, a music video production company that evolved into a unique live music experience. They share the challenges of getting the attention of well nown artists even when they were just starting out. They also talk about building connections and networking, creating a movement and community, and the role of creating an over the top experience for artists and guests ion their backyard. Yiou'll learn their story of building their business but you'll also learn how to treat the people you work with like family. This episode is good vibes mixed with good stories by two great people.

Takeaways

Authenticity and transparency are key in building connections and maintaining relationships.
Leadership skills and confidence can be developed through experiences like the military.
Creating a family culture and empowering others can lead to a strong and supportive community.
Balancing growth and maintaining the core values of a business is essential for long-term success.
Building connections and networking can open doors to new opportunities and collaborations.

Chapters

00:00 - Introduction to the Sugar Shack and its Origins

02:03 - The Evolution of the Sugar Shack Experience

07:04 - The Early Days and the Hustle

09:28 - Expanding the Reach and Building a Brand

13:00 - The Transition from Hobby to Career

20:21 - The Pressure and Comfort of the Sugar Shack Sessions

23:23 - Communicating with Artists and Building Relationships

25:45 - The Challenge of Being Absent

26:14 - Authenticity and Transparency in Communication

26:53 - Building Connections and Networking

27:19 - Creating a Movement and Community

27:58 - Building Relationships with Artists

28:26 - The Evolution of Sugar Shack

29:02 - The Role of Photography in Sugar Shack

29:34 - Empowering Others and Giving Opportunities

30:03 - Expanding the Sugar Shack Experience

30:38 - Maintaining the Sugar Shack Sessions

31:01 - The Impact of Sugar Shack on People's Lives

31:47 - Eddie's Leadership and Seeing the Best in Others

32:14 - The Influence of Entrepreneurial Parents

32:44 - The Impact of Military Experience

33:15 - Leadership Skills Developed in the Air Force

34:37 - Applying Military Skills to Sugar Shack

35:05 - Confidence and Risk-Taking

36:01 - Creating a Family Culture at Sugar Shack

37:00 - Future Plans for Sugar Shack

38:00 - Balancing Growth and Maintaining the Sugar Shack Sessions

39:26 - Crazy Stories and Band Culture at Sugar Shack

40:20 - Dream Artists to Collaborate With

41:00 - The Next Chapter for Sugar Shack

42:17 - Unique Qualities of Eddie and Lisa

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