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Building an Intentional Brand with Emma Edwards
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In this episode I talk with the incredible Emma Edwards of The Broke Generation, a platform focused on financial well-being and improving our relationship with money. Emma has successfully curated a brand that not only supports her but also resonates with her audience. She believes it is important to go into business with clear and intentional goals to guide you.
In this episode we discuss the importance of building a personal brand and the reality of monetizing it. She emphasises the need to be seen and create content consistently to attract opportunities.
Emma shares how intentionality in monetizing her platform from the beginning alienated some people who believed that all content should be free. However, she recognized the value of her platform and the opportunities it could bring, and she was determined to make it commercially viable.
She also provides insights into her monthly income activities and the systems and processes she uses to keep her business running smoothly.
As the digital business landscape continues to evolve, entrepreneurs must remain adaptable and open to new opportunities. This episode will share how, by embracing intentionality, diversifying income streams, and implementing effective systems and processes, entrepreneurs can build successful and sustainable brands.
Key Takeaways:
- Building a personal brand requires being seen and creating content consistently.
- Having multiple income streams is important for financial stability in a personal brand business.
- Success in building a brand takes time and requires intentionality.
- Systems and processes should be tailored to individual needs and preferences.
- Visibility and consistency are key to attracting opportunities and building a successful brand.
LINKS:
My businesses:
Good Axe / Ruby Assembly / mode.law
My book:
Connect with Emma & The Broke Generation
Website: thebrokegeneration.com
Instagram:@the.brokegeneration
Podcast: The Broke Generation
Connect with me:
Instagram:@rubyassembly
Website:https://rubyassembly.com.au/
YouTube:Ruby Assembly
33 episodes
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