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Dollars and Sense with Your Pricing Queen
Manage episode 371429837 series 2939512
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Today’s conversation is all about unleashing your creative genius and making bank while you're at it. Our special guest is spilling the beans on how to crack the code of developing a pricing strategy and transforming your career from undercharging to unstoppable success.
We’re thrilled to bring you Jasmine Designs, also known as Your Pricing Queen. Jasmine has been in the creative design business for 15 years and has seen both sides of the industry - running her own business and working as an employee. She brings a unique perspective to the table, fuelled by her ADHD brain, which gives her the amazing ability to see creative opportunities as solutions to problems.
Jasmine's motivation stems from her desire to leave a lasting legacy in the creative industry. She wants to provide a space for creatives, freelancers, and designers that she wished she had when she first started her career. Her goal is to help others transition from a mindset of undercharging to one of sustainable success. Jasmine firmly believes that creativity is all about crafting something that didn't exist yesterday - something that can genuinely make someone's life easier, better, faster, or smarter.
We take a dive into pricing strategy, an absolutely critical element for any business’ success or failure. Jasmine breaks it down for us into three key elements: structure, strategy, and solution. She unpacks these components for us and shares practical tips on how to approach them and why it matters so much to reach your goals.
It’s absolutely crucial to remember that your clients aren’t just buying you as a person – they’re buying all of your experience, creativity, ideas and skills. You have so much value so don’t undersell yourself and your services! Jasmine helps us explore our own value and shows us how to confidently set our prices and communicate them effectively with clients.
Now, every client is unique and may need a different approach. Jasmine highlights the importance of developing different identities in different spaces. She wears both hats - a pricing queen and a designer - and intentionally keeps these identities separates to create a specialised experience for each client. By doing so, she can serve different needs and establish herself as an expert in both areas.
Believe me, you’ll love this conversation. You’ll walk away with a deeper understanding of how to attract clients that truly value your expertise and gain confidence to set prices that align with your incredible skills.
Key Takeaways:
- Pricing should be seen as a tool, not the end goal. It's about understanding the value you bring and the outcomes you can deliver.
- Embrace the mindset that you can always make more money. Your mindset determines your ability to generate wealth.
- Niching is powerful and allows you to establish yourself as a leader in a specific market. It doesn't mean excluding others; it means specializing in a particular area.
- Communicate your pricing confidently and be prepared to negotiate. Understand the reasons behind your rates and be able to explain them to clients.
LINKS:
My businesses:
Good Axe / Ruby Assembly / mode.law
My book:
Connect with Jasmine, Your Pricing Queen:
Website: https://jasminedesigns.com.au/learn/
Instagram: https://www.instagram.com/yourpricingqueen/
Masterclass: https://jasminedesigns.com.au/product/nua-mc/
Raise your Rates Challenge:
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