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80: What 4+ Years As A Copywriter Taught Me About Launching
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Content provided by Jess Anders | Copywriter for Course Creators, Coaches, and Service Providers, Jess | Copywriter for Course Creators, and Service Providers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jess Anders | Copywriter for Course Creators, Coaches, and Service Providers, Jess | Copywriter for Course Creators, and Service Providers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discover the secrets behind crafting launch materials that not only capture attention but drive sales, ensuring your offer stands out in a crowded online marketplace. This episode of Cherries On Top dives into the art of effective online launches, revealing how the right copywriting strategies can transform your results.
What You'll Learn:
The Link Between Your Offer and Your Messaging: Discover why dedicating time solely to perfecting your product isn't enough and how the effectiveness of your messaging can make or break your launch.
Content vs. Copy: Understand the difference between writing content about your offer and writing copy that sells your offer. Learn how to pivot your strategy to not just engage your audience, but to convert them into paying customers.
Setting Realistic Expectations: Find out why following someone else's million-dollar launch plan could be setting you up for failure and how to tailor a launch plan that aligns with your unique resources, energy, and time constraints.
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