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Ep.57 | Bringing Sales and Marketing Together
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Marketing efforts within small businesses, medium sized organizations and large coroprations vary greatly from one salesperson and a third-party contractor hired to head the marketing effort to having a full marketing team, contractors as well as a large international sales force.
Regardless of the size of the organization there often is a disconnect between the sales and the marketing departments.
- What is the downfall when sales and marketing are not aligned
- The barriers that prevent sales and marketing from working together
- Conversations and metrics
- Bringing sales and marketing together
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