Sell with a Story Podcast | How to Capture Attention, Build Trust, and Close the Sale

Share
 
Manage series 1352957
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you’ll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

17 episodes available. A new episode about every 15 days averaging 12 mins duration .